Gov. Akpabio is a Good Product to Market
 
- P.A. Press Affairs to Gov.

 Mr. Sunday Antai is the personal assistant to Governor Godswill Akpabio on press affairs in Abuja. He spoke to journalists in Uyo recently on the challenges of his job. David Augustine was there, Excerpts.

Good afternoon Sir,
Good afternoon gentleman. It has been a long time.

Let's take-off from this point. You are the personal assistant to Governor Godswill Akpabio on press affairs in Abuja, what are the challenges?
Yes, there are challenges. Challenges in the sense that you have to reach out to your colleagues and establish a relationship. And of course, a lot of them have been cooperative. As soon as I got there, I identified myself with the union there, that is the Nigeria Union of Journalists, FCT chapter. Also, I have known many of them; some were national officers of NUJ. So, we started off from where we stopped when I was the zone F national officer. I must give kudos to them, particularly Akwa Ibom sons and daughters who are practicing journalism in Abuja. One good thing that has made my job easier is about the performance of my boss. He is one person that will say something and when you come to Akwa Ibom, you will see what he has done. Many of my colleagues are already aware of his achievements. So, they have been very understanding. Each of them that I talk to will tell me, your governor is doing well. So, the challenge, like I said, is just that Abuja is only next to Lagos in terms of media intensity. There are so many of my colleagues there and it is tough getting to know all of them. But we are doing our best. On the whole, it has been very impressive and challenging

And what about some of the problems?
Of course, you don't expect not to have problems, but those problems cannot stop us from going ahead with the task. Sometimes, your colleagues will just come and say how about this? So, you keep explaining to them and they leave satisfied.
So, the problems are not so many, except like I said managing such a big number of professionals. And sometimes, you also encounter quacks. Someone comes around and tells you I am a journalist, then you ask him certain questions and he feels uncomfortable. But the good thing is that as somebody who has been in practice for a long time and participated in NUJ activities, I know how to handle them. You just ask one or two questions about the organization they claim to represent and they flop. Yes, we have some difficulties in terms of managing that crowd.
And of course, there are certain people who want to pull the governor down for certain reasons. And sometimes they have to do trouble shooting, but the advantage is that I don't believe in approaching my job from what I will call the fire-service approach; you allow problems to crop up and then you try to address them. What I did was that I visited almost all of them to solicit their support.
And they will say you have done well for coming. But then, there is a political angle; as the governor said recently, somebody will tell you that there is a petition at the EFCC, that the mother owns a company. But the mother died several years ago. The problem there is that some of these guys are not professionals; they think that the more you say the governor has done this or that, the more you sell your papers. But you need confirmation, you also need to investigate. Most of the problems are from the political angle in terms of those who try to insult the government or drag the name of the governor into the mud.

From all indications, the governor is a good product that sells itself without packaging!
(Cuts in) Sure. I have said that before. But what I am trying to add is that, some of my colleagues will tell me your governor is trying, but they will point out certain areas. For instance, they will ask you, the Fresh Facts issue, what happened? This problem with the Igbokwes, these are issues which, to me, have been settled already. You don't need to bring them up.
So, when they bring them up, trying to blackmail us, and I tell them no, that issue has been settled. To answer your question directly, of course, you cannot sell a bad product no matter how regular you advertise it. My governor is a very good man. That is the truth. I am not, he is not, but in terms of service delivery, service conception, he is good.

Have you reached out to your colleagues in other northern states, outside Abuja?
The answer is no. The reason being that Abuja hosts two major print media establishments which are owned by northerners The Leadership and Daily Trust. There are so many, it is not possible to know everybody. But once you are able to fraternize with those at the top, you can be sure that somehow they will be able to hold down some of these people. I am in touch with the bureau chief and others.

What is your effort in cultivating the support of local media practitioners in Abuja?
I only know of one major local print medium and that is the Medocat. As I am talking to you, if I am to talk to the editor-in-chief or the associate editor, I have their mobile phone numbers in my phone. But there is another upcoming one. The local media in Abuja are not as vibrant as they are in Akwa Ibom. The local media in the South are very vibrant. They may not be hard core professionals, but they are still very vibrant. That is not true of Abuja. Take for instance, the Triumph newspaper published by Kano State government. I cannot recall the last time I saw the newspaper on the streets of Abuja. The deputy president of NUJ is one of the top men there. The immediate past president of the Nigeria Guild of Editors is working there.

How much do you think Akwa Ibom is reported nationally?
Thank you for that question. But answering that kind of question is that, it will be value laden. You need statistical analysis to know how much and what have been reported. You need to do what we call the expected and the actual. Having said that, the Nigerian press has really reported Akwa Ibom State. I can tell you this, in terms of the press, used in the original sense, print. In terms of the print, Akwa Ibom State governor, Chief Godswill Akpabio, apart from two other governors, belongs to the first three. What we do is not always news, for instance, I sat down and watched my governor talking this morning on the TV. Before he was through, I had already made up my mind on what to do with what he has said.

There are times you heard the governor, not necessarily in Akwa Ibom, making far reaching decisions. What do you do in that kind of situation, because the feeling here is that journalists in the state should have the feel of the information first so that they will be able to project the issue accurately in their reporting?
The answer to that question is this. You must take the tide when it is right. For instance, if my governor is in Abuja and he speaks with journalists, then he is confronted with a particular question he did not quite want to comment on, maybe whole process has not been fully exhausted. He could say, yes that is in the works. But the important thing here, I must stress at this point, is at least to hear what it is. If it comes from you, I hear it. If it comes from him, I hear it. That is what is important. But generally, the people should know what the government is doing. And the people have the right to know. It is the people's government. If he does not inform them, they will ask questions. What is happening, we need to know this, we need to know that.

When the governor was a commissioner of local government and chieftaincy affairs, he was so close to journalists. That led to the conclusion by journalists that when he becomes governor the relationship will be stronger. But it appears that is not the situation now.
You should know that there is a big difference between the two positions. When he was commissioner, he was looking at only one ministry. But now, he has the whole state on his head. That means he has little time to do certain things he used to do. But I know the central thing here is about welfare. I am aware that welfare still works, except that it is in an expanded form.